employer’s brand

Kategoria: Employer Branding, Recruitment and Career

Employer branding - fashion or an effective tool?

The employer's brand speaks about the company's image on the outside as well as the internal sphere - that is, the company's employees. Employer branding is addressed to all people who, having contact with the company, have a chance to form an opinion on it, but primarily to build the company's image as an attractive workplace.